With multi-channel marketing its important to understand how to use all the tools in your toolbox. Knowing which tools to employ to reach the target audience you seek is critical.

Many companies try to occupy too many spaces and spread themselves too thin, diluting their message and missing their targets. This workshop will help you determine which tactics are appropriate for your business and discuss ways companies use these tools to target the exact prospects they need.

Some of the tools that will be covered include:

• The Importance of Networking
• Lead Generation
• Event & Education-based Marketing
• Email Marketing
• Print
• Social Media
• Pay-per-click
• Content & Inbound Marketing
• And Utilizing Your Website to Capture Leads and Convert Customers

ABOUT LISA LANDRY:

Lisa was a pioneer in her early adoption of LinkedIn and other social media channels. She is a visionary who saw the potential of including these new marketing platforms as part of the overall business strategy for both clients and her own company, Savvy Workshop, which was recently acquired by EVR Advertising in Manchester, NH. Whether she is speaking at a seminar or in a larger forum, Lisa has a knack for engaging her audience by personalizing the experience to suit the interest of the group or industry.